Interview with Experts from Ford and Tata Motors

Interview with Experts from Ford and Tata Motors

Sound for electric vehicles is an interesting concept, and free from the restraints of an ICE, manufacturers have experimented with various ideas. Many see the opportunity for brand recognition and styling with internal sounds which mimic engine noise, giving the driver a feeling of familiarity or the impression of driving a powerful or sporty vehicle.

To help answer these questions and to expand your knowledge within this area further, Automotive IQ has spoken exclusively to three experts from Ford Werke GmbH in Germany, Tata Motors European Technical Centre in the UK and Ford Motor Company in the USA.

Read the interviews here.


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